WHAT IS GOOGLE’S E-E-A-T – AND WHY DOES IT MATTER FOR YOUR BUSINESS?

By Leslie Jones – Senior SEO Consultant at Adore SEO, Cardiff Let’s talk about E-E-A-T. If you’ve heard this term floating around the digital marketing world and thought, “Is this another acronym I need to memorise?”, the short answer is yes – but trust me, it’s worth it. Google’s E-E-A-T framework is one of the most important co